Casino Guests Are Talking About Your Service - Globally
For Lyle
Every Casino Can and Should Implement A Turnkey System for Success
Designing Tiered Reward Programs for Asian Markets
Understanding Table Games Yield Management
10 Ways to Make Your Rewards Program More Successful
Do You Know If Your Casino Is Fanatically Loved By Its Customers?
4 Valuable Guest Service Lessons from Outside the Casino Industry
Casinos Must Re-Engineer for A Guest Service Business Model
What is Casino Surveillance?
Developing More Effective Promotions
I am your customer
I am your customer
Reno's Grand Sierra Resort in Today's Economic Climate
Stop the Stupid Mystery Shops
Thoughts On The Young Gaming Customer
People to Watch - Andrew MacDonald
How Much Is One Hundred Singapore Dollars Worth?
Casinos Can Boost Business With Referrals
Make Guest Service Your Casino’s Defense Against Tough Times
Macau Must Embrace An Integrated Responsible Gaming Framework
Great Scott
It’s Quaint, but the Golden Rule Works
Bringing Scrutiny to Table Games Part 2: The out of control cost of doing business!
Compulsive Gambler Just Can’t Win
The Real Challenge of Casino Marketing in Indian Country
Macau gaming law: what next?
Terrorism, anti-terrorism and the law
Table Games Are Not Fun Anymore! Part 2
A different road map for Gaming suppliers
Terrorism, anti-terrorism and the law
Sailing Ships, Steamboats, Horse Carriages and Baccarat
A Psychographic Approach to Customer Segmentation
‘Behind The Flickering Screens’
RED, THE COLOR OF THE CHINESE PEOPLE

Casino Business Strategies
Foxwoods Rolls Out New Rolling Program in the United States
Junket Reps: The Good, the Bad and the Ugly (Part 2)
KILL THE ILLS - A RECOLLECTION OF EVENTS IN MACAU (2008)
Table Games are not Fun any longer
How to Avoid Organizational Miscommunication
MACAU GAMING UPDATE : UPCOMING REGULATORY CHANGES
CASINO GAMING IN MACAU : COUNTING TABLES
CASINO GAMING COMPETITION IN MACAU
“I Love My Job”
Casinos Should Learn from Motor City’s Big Mistake
MACAU GAMING POLICY UPDATE
Macau’s Tree of Prosperity – A glimpse of what it is to be
Bringing Scrutiny to Table Games Part 2: The out of control cost of doing business!
THE JAMES BOND-SYNDROME
The Gaming Village Must Deliver An Exceptional Guest Experience
Presentation Skills Offer Value to Casinos and Their Guests
Signs of a Well Marketed Casino
Resolutions for 2008: Purpose, Strength, Simplicity
The Greatest Gaming Innovations Of All Time
Five Simple Solutions for the Managerially Challenged
Chinese Gaming Numerology
Experiential Casino Marketing
Employee Turnover: Workers Should Think Before They Walk
TABLE GAMES DEPARTMENT EVALUATIONS
The ROI Question: Answer It By Measuring Guest Advocates
Surviving the Macau Manager Turnstile: Counsel for Expat Managers
Gambling for Success in Macau
The Casino Of The Immediate Future
Move from Employee Turnover Problem to Advocacy Solution

GROWING PAINS
Gambling and prediction markets gamble on growth
Poker and Teen Addiction
Analyzing the Current Growth Options for Casino Companies
Embrace Change to Create the Casino of the Future
Table Game Protection Training: SELLING FEAR
Leprosy, Ebola Virus, Bubonic Plague and Problem Gaming
When To Ask For The Money Back…
Casino Managers Should Win Guests' Hearts In Big Way
Kaliningrad - Europe's first modern Gambling Destination?
New Year 2007
Casinos Face A Challenge from Lack of Confidence
The Battle of Feng Shui and Luck in Macau – May the ‘qi’ be with you!
SUSPECTED ADVANTAGE PLAYERS IN TABLE GAMES.
Singapore Casino Update November 21, 2006
Cash Back vs Cash Rewards: What are the real costs?
UK Casino Advisory Panel’s ‘Tour of Great Britain’
Macau – A lesson in scarcity, value and politics
Chinese and their Gambling Movies
Can we afford to wait for 2012?
Lake Tahoe musings - a look at the UK
"The Catwalk"
Employee Advocates Love Coming to Work
I Love Tiger Slots
Winning the Singapore Bid: A Lesson in Product Attributes and Positioning
Complaint-Handling in a Casino
The Path to Success Is Not In the Knowing, It’s in the Doing
Whatever Happened to Old-Fashioned Gambling?
An Added Perspective towards Casino Gambling in Singapore
Regional Casinos – Twist or Bust?
A Potpourri of Ideas for Providing Great Customer Service
A Description of My Last Visit to XYZ Casino
I love "baak ga lok"
How Good Is Your Hiring Process? Do You Settle for NDTs and CFMs?
The Singapore Swing: A Lesson on Balance and Opportunities
I Dont Want to Disappoint Family! The Risk Is Too Great!
THE FUTURE OF CASINOS IN EUROPE
The Role of the Casino Supervisor in Gaming
Chinese Gambling Superstitions and Taboos
Do You Know Your Casino's VCL?
Protect Your Brand: A Tale of Three Casinos
The new regulation of credit for gaming (Macau)
Top Ten List for Table Games
Alan Greenspan Offers Valuable Lessons for Casino Training
The enforcement of gaming debts in Macau
Casino Customer Service Suffers At the Hands of Poofs
A Brief Chinese History of Gambling
Focus: Winning hand - Poker Online
Tweaking Bottom Line Profitability
Las Vegas in Europe? – The gambling hotspots of the future
Lessons from the Geese
The fundamentals of executive success
Gambling on Social Responsibility
Angry Upset Players: What do you do?
A Few Kind Words About Gam(bl)ers
A Commitment to Guest Service Is Crucial At Casinos and
Taking Customer Service to the Breaking Point
THE DEALER AS ENTERTAINER
Credit Card woes? Alternative Payment Processing to the Rescue!
Implied Gaming
More Important Keys to Improving Casino Guest Service
Seven Keys to Improving Casino Guest Service
If the Recession Is Fading, Is Your Property Ready?
The phenomena of the games
Canadian Gaming Summit Speech
Just Say No to Boring Training!
Broken All Your New Year’s Resolutions?
Six Principles for Leading During Uncertain Times
Casino Customer Service Is the Key to Success

TABLE REWARDS - DESIGNING A LOYALTY PROGRAM
THE CASINO EXECUTIVE’S CLOTHES
Casino Player Rating Systems.
The Empire Strikes Back.
The Collapsible Virtual Casino Marketing Dream Team of the Future
West World
Table Games: Achieving double digit growth in a mature market?
Dealing with High Rollers
Some Tips on Maximising the Value of Consultants.
New Table Games: Do we often kill what we try to create?
Fundamentals of Blackjack
Throwing out Ties (Absolute versus Relative Probability)
The Guide to Good Gambling
Mathematical Expectation
Money Management
Baiting the Hook
Law of Averages
Improving Table Games Profits through Innovation
Hold Percentage
Sub Optimisation
Against the Gods : The Remarkable Story of Risk
 
Articles
I Love Tiger Slots
by Desmond Lam

I Love Tiger Slots

I have never really played a tiger slot in Macau before Sands Macau opened here. Now, I love it! I love the dazzling sounds it creates and enjoy the wonderful visual as well as animated effects of the game. When I hit something (big), I feel a strong sense of happiness and excitement. Unlike table games, I find my tiger slot easy to win. In all, I derive much joy playing my tiger slots.

While many Chinese find baccarat interesting, the game looks too challenging for me. I am frightened by those watching me when I play. The feeling is too intimidating and kills any joy. I would lose my guts as I am overwhelmed by the intensity. The game is too much stress. Moreover, the fear of losing a lot of money if I play baccarat is too great for me. I think baccarat is fine only if one understands the game and plays reasonably well. In Macau, if you don’t, your fellow gamblers at the table and those standing behind would pick on you and shower you with heaps of harsh ‘words of wisdom’. Then, I will lose face! I have once witnessed a lady who made a wrong call during baccarat play and was scolded by the crowd behind her. That was embarrassing!

My favorite tiger slots are the 20-cent (HKD) machines. I would often go for maximum lines and bets. When I enter the casino, I always pick the same few slots that I often play. I guess I will try a new game too but only if (1) I see a queue to play it, (2) it seems to have a high hit frequency, and/or (3) it appears fun (e.g. lots of variety and symbols in the game, along with different bonus features). Sometimes when I feel that a particular slot is lucky, I will sit down and play. That feeling is important to me and often guides my first play selection. I like interaction and always look forward to the bonus features.

To me, slot play offers a sense of excitement and represents a form of cheap entertainment. I love to engage with the machine and pick my luck. However, I will skip a slot that has just given away a jackpot. If I like a particular slot, I will spend many hours playing it. Some of my friends can spend the whole day entertaining themselves with only one machine.

I don’t wear black when I go to the casino. I would normally choose to wear something red or brightly-colored. When I play, I hate it when people stand behind me or ask me questions. This is especially so when I am in luck and keep making hits. Otherwise, I will lose my luck and my game. I will kill anyone who pats me on my shoulders when I am playing and avoid bald-headed persons during my casino trip. My friends said that seeing one will empty my purse. I am usually not superstitious but, hey, why not if it helps.

Slots are in! Glad they now have lots of slots in Macau.



Date Posted: 17-Jul-2006

Biography
* Desmond Lam is an Assistant Professor of Marketing at the University of Macau. He can be contacted at DesmondL@umac.mo.