Casino Guests Are Talking About Your Service - Globally
For Lyle
Every Casino Can and Should Implement A Turnkey System for Success
Designing Tiered Reward Programs for Asian Markets
Understanding Table Games Yield Management
10 Ways to Make Your Rewards Program More Successful
Do You Know If Your Casino Is Fanatically Loved By Its Customers?
4 Valuable Guest Service Lessons from Outside the Casino Industry
Casinos Must Re-Engineer for A Guest Service Business Model
What is Casino Surveillance?
Developing More Effective Promotions
I am your customer
I am your customer
Reno's Grand Sierra Resort in Today's Economic Climate
Stop the Stupid Mystery Shops
Thoughts On The Young Gaming Customer
People to Watch - Andrew MacDonald
How Much Is One Hundred Singapore Dollars Worth?
Casinos Can Boost Business With Referrals
Make Guest Service Your Casino’s Defense Against Tough Times
Macau Must Embrace An Integrated Responsible Gaming Framework
Great Scott
It’s Quaint, but the Golden Rule Works
Bringing Scrutiny to Table Games Part 2: The out of control cost of doing business!
Compulsive Gambler Just Can’t Win
The Real Challenge of Casino Marketing in Indian Country
Macau gaming law: what next?
Terrorism, anti-terrorism and the law
Table Games Are Not Fun Anymore! Part 2
A different road map for Gaming suppliers
Terrorism, anti-terrorism and the law
Sailing Ships, Steamboats, Horse Carriages and Baccarat
A Psychographic Approach to Customer Segmentation
‘Behind The Flickering Screens’
RED, THE COLOR OF THE CHINESE PEOPLE

Casino Business Strategies
Foxwoods Rolls Out New Rolling Program in the United States
Junket Reps: The Good, the Bad and the Ugly (Part 2)
KILL THE ILLS - A RECOLLECTION OF EVENTS IN MACAU (2008)
Table Games are not Fun any longer
How to Avoid Organizational Miscommunication
MACAU GAMING UPDATE : UPCOMING REGULATORY CHANGES
CASINO GAMING IN MACAU : COUNTING TABLES
CASINO GAMING COMPETITION IN MACAU
“I Love My Job”
Casinos Should Learn from Motor City’s Big Mistake
MACAU GAMING POLICY UPDATE
Macau’s Tree of Prosperity – A glimpse of what it is to be
Bringing Scrutiny to Table Games Part 2: The out of control cost of doing business!
THE JAMES BOND-SYNDROME
The Gaming Village Must Deliver An Exceptional Guest Experience
Presentation Skills Offer Value to Casinos and Their Guests
Signs of a Well Marketed Casino
Resolutions for 2008: Purpose, Strength, Simplicity
The Greatest Gaming Innovations Of All Time
Five Simple Solutions for the Managerially Challenged
Chinese Gaming Numerology
Experiential Casino Marketing
Employee Turnover: Workers Should Think Before They Walk
TABLE GAMES DEPARTMENT EVALUATIONS
The ROI Question: Answer It By Measuring Guest Advocates
Surviving the Macau Manager Turnstile: Counsel for Expat Managers
Gambling for Success in Macau
The Casino Of The Immediate Future
Move from Employee Turnover Problem to Advocacy Solution

GROWING PAINS
Gambling and prediction markets gamble on growth
Poker and Teen Addiction
Analyzing the Current Growth Options for Casino Companies
Embrace Change to Create the Casino of the Future
Table Game Protection Training: SELLING FEAR
Leprosy, Ebola Virus, Bubonic Plague and Problem Gaming
When To Ask For The Money Back…
Casino Managers Should Win Guests' Hearts In Big Way
Kaliningrad - Europe's first modern Gambling Destination?
New Year 2007
Casinos Face A Challenge from Lack of Confidence
The Battle of Feng Shui and Luck in Macau – May the ‘qi’ be with you!
SUSPECTED ADVANTAGE PLAYERS IN TABLE GAMES.
Singapore Casino Update November 21, 2006
Cash Back vs Cash Rewards: What are the real costs?
UK Casino Advisory Panel’s ‘Tour of Great Britain’
Macau – A lesson in scarcity, value and politics
Chinese and their Gambling Movies
Can we afford to wait for 2012?
Lake Tahoe musings - a look at the UK
"The Catwalk"
Employee Advocates Love Coming to Work
I Love Tiger Slots
Winning the Singapore Bid: A Lesson in Product Attributes and Positioning
Complaint-Handling in a Casino
The Path to Success Is Not In the Knowing, It’s in the Doing
Whatever Happened to Old-Fashioned Gambling?
An Added Perspective towards Casino Gambling in Singapore
Regional Casinos – Twist or Bust?
A Potpourri of Ideas for Providing Great Customer Service
A Description of My Last Visit to XYZ Casino
I love "baak ga lok"
How Good Is Your Hiring Process? Do You Settle for NDTs and CFMs?
The Singapore Swing: A Lesson on Balance and Opportunities
I Dont Want to Disappoint Family! The Risk Is Too Great!
THE FUTURE OF CASINOS IN EUROPE
The Role of the Casino Supervisor in Gaming
Chinese Gambling Superstitions and Taboos
Do You Know Your Casino's VCL?
Protect Your Brand: A Tale of Three Casinos
The new regulation of credit for gaming (Macau)
Top Ten List for Table Games
Alan Greenspan Offers Valuable Lessons for Casino Training
The enforcement of gaming debts in Macau
Casino Customer Service Suffers At the Hands of Poofs
A Brief Chinese History of Gambling
Focus: Winning hand - Poker Online
Tweaking Bottom Line Profitability
Las Vegas in Europe? – The gambling hotspots of the future
Lessons from the Geese
The fundamentals of executive success
Gambling on Social Responsibility
Angry Upset Players: What do you do?
A Few Kind Words About Gam(bl)ers
A Commitment to Guest Service Is Crucial At Casinos and
Taking Customer Service to the Breaking Point
THE DEALER AS ENTERTAINER
Credit Card woes? Alternative Payment Processing to the Rescue!
Implied Gaming
More Important Keys to Improving Casino Guest Service
Seven Keys to Improving Casino Guest Service
If the Recession Is Fading, Is Your Property Ready?
The phenomena of the games
Canadian Gaming Summit Speech
Just Say No to Boring Training!
Broken All Your New Year’s Resolutions?
Six Principles for Leading During Uncertain Times
Casino Customer Service Is the Key to Success

TABLE REWARDS - DESIGNING A LOYALTY PROGRAM
THE CASINO EXECUTIVE’S CLOTHES
Casino Player Rating Systems.
The Empire Strikes Back.
The Collapsible Virtual Casino Marketing Dream Team of the Future
West World
Table Games: Achieving double digit growth in a mature market?
Dealing with High Rollers
Some Tips on Maximising the Value of Consultants.
New Table Games: Do we often kill what we try to create?
Fundamentals of Blackjack
Throwing out Ties (Absolute versus Relative Probability)
The Guide to Good Gambling
Mathematical Expectation
Money Management
Baiting the Hook
Law of Averages
Improving Table Games Profits through Innovation
Hold Percentage
Sub Optimisation
Against the Gods : The Remarkable Story of Risk
 
Articles
I love "baak ga lok"
by Desmond Lam

I love "baak ga lok"

This is Macau, I am a Chinese and "baak ga lok" is my life. Nobody loves my game more than I do. I know they call my game "baccarat" in Vegas. But over here in Macau, "baak ga lok" is what it is. This game contributed as much as 85% of our gaming revenue (including VIP rooms) in 2005; compare this figure to 37% in 1977.

My game of "baak ga lok" is simple and fair. I get to pick to be "banker" or "player" and bet on pair or tie. I really love the 300-dollar (HKD) gaming table in my casino. It is common for me to bet hundreds or thousands above that minimum. Playing "baak ga lok" is fun, exciting, and has become part of my livelihood. At the end of the day (and/or night), I play mainly to win the monies from the house.

My friends and I know our game inside out. We will enter the casino and wage a war against the house all day/night long. I love the way I am allowed to read my cards. I will peel them slowly one by one, and side to side. I find it stimulating bending my card on each side to test my destiny. The suspense, excitement and attention that I get when I do that is enjoyable. The feeling is absorbing and sensational, and makes me forget about all other things. I do not care if the cards are badly folded. The casino should be prepared for this. I will throw the cards in the air back to the dealer. The way I see it: this is my game, I pay for it, and I want to do it my way.

Sometimes we shout "deng" to stop the bad cards and other times, we "cheui" to blow them (bad cards) away. I pray for the right cards by shouting for the patterns – "yi bin" (2 patterns), "saam bin" (3 patterns) and "sei bin" (4 patterns). No one can stop me from shouting, as this is my game. I will bet more if I win and stop for a break when they change dealers. When I am thirsty, the waitress who comes around my table with drinks cannot ignore me. When I want coffee, I mean it.

I dislike some of those people standing behind me. They can be real nuisance and make me lose my concentration. Why do they always crowd around me when I am winning? Whatever it is, they had better not touch my shoulders as that brings me bad luck. These people ride on my luck and some even try to peep at my cards. It can be fun but at times they over-do it. Once, this guy with only a hundred whispered to me for help. I reluctantly let him put his chip on mine. Unfortunately for me, this guy eventually stole my luck. I lost that hand and the trust others have on me.

My fellow gamblers sitting at the table are more interesting – some like to share their time and fun with me. We love to track our winnings with our scorecards and share our ideas on what to bet next. Sometimes we pit against each other, sometimes we pit against the house. I believe everyone at the table must be united in order to win the house. The one with the luckiest hands shall read the cards. After all, we are here to win the house.

I am a Chinese and this is my game of "baak ga lok".



Date Posted: 08-Mar-2006

Biography
*DESMOND LAM is an Assistant Professor of Marketing at the University of Macau, China. He can be contacted at DesmondL@umac.mo.