You Can’t Manage What You Can’t Measure
Bonus Baccarat™: A Revolution in Baccarat Game Pricing – by applying an in-game price modification.
I Have a Dream (with Apologies to MLK)...
White Collar Criminals Beware
Slot Club? Cash Back?
Create A Refuge
Casino Branding in Macau – Key to Sustainability
The Allure and Loathing Of The Big Drawing
Nopromophobia
A LOOK AT TABLE GAME TRAINING & OPERATIONS IN EUROPE
Signs of a Well Marketed Casino
THE CASE FOR INTEGRATED RESORTS
The Gaming Village Must Deliver An Exceptional Guest Experience
The 10 Biggest Casino Marketing Sins
Locust Marketing
Table Games – Optimal Utilisation: A science and an art.
Little Known Innovations
De-market Corporate Macau to Remove the Bad
DEVELOPING ANALYTICAL TOOLS FOR CASINO MARKETING PROFESSIONALS
CRM in Casino Campaign Management: The Perils of Mass Customization
TABLE GAMES ARE NOT FUN ANYMORE!
How to Listen to Your Customers
Gambling on Conventions
Macau – Confidence or Crisis.
Deliver Winning Experience on a dime
The Concept Of Stalled Revenue Streams
The Southwest Airlines Casino
SIDE BETTING IN MACAU
Casino Innovation – Private Label Energy Drinks
Gaming as a commodity – thinking of gaming as an entertainment service.
ADAPTING TO THE CHINESE CULTURE IN MACAU
TABLE GAMES OPERATIONS: NEW GAMES AND OTHER LEASE FEE ITEMS
Marketing to the Macanese Employees
THE DEALER AS ENTERTAINER OR MORE ENTERTAINING DEALERS?
“Learn Casino Marketing Effectively and Efficiently”
Casino Design – The Last Frontier
Toward Information-Centric Casino Marketing
An Insight into Mr. Chinese VIP
“GOOD TO GREAT IN GAMING” – GAMING COMPANIES DOING WHAT THEY KNOW BEST BY KEEPING IT SIMPLE.
Asian Casino Marketing: I’m not Chinese, I’m Vietnamese
TABLE GAMES STAFFING 2007
Casino Marketing Innovation
“Knowledge Should Defeat Fear” – Understanding the high stakes game of Baccarat - Part II.
The Mystery behind Casino Mystery Shopping
A Sustainable Casino Business Model in Macau
Five Indomitable Trends for the Casino Industry – 2007 and Beyond.
Learning By Example: A Resort that Astounds It’s Guests and Turns Them Into Advocates
TECHNOLOGY AND TABLE GAMES!
"Knowledge Should Defeat Fear" – Understanding the high stakes game of Baccarat - Part I.
TABLE GAMES SUPERVISORS: A NEW ROLE
Casino Transportation – How to attract the out-of-towners.
What Makes A Casino Guest An Advocate?
Words of Wisdom from A Casino Veteran
GAME PROTECTION TRAINING FOR TABLE GAMES!
How Much Lipstick Will You Put On the Pig?
CASINO CUSTOMER SERVICE TRAINING FOR TABLE GAMES STAFF:
The Old Annual Casino Budget Dilemma
LASER: Developing a highly targeted and focused development approach.
Customer Service Buddy
Villa & Suite Controls to Maximize Profitability
Customer Service Training in Macau Casinos
What Made Harrah's An Innovation Leader
Physics, Psychology and the Casino Industry
Gaming opportunities in developing markets.
When, Why and How to “Fire” a Customer
Painting the right picture for gaming developments in international jurisdictions.
Optimize Room Occupancy to Maximize Casino Revenues
Is Your Casino Tracking for Success?
Marketing Casinos with Word-of-Mouth
SURVEILLANCE TRAINING&.
CRM Evolves from Synergy
Does Your Casino Need A CAT Scan?
Foxwoods Formula for Success
Accounting for Your Advertising
Thou Shall Not Steal
Another one for the boys…..or why some European casinos still don’t get it.
Delay Management in Casinos
Optimally Managing the Casino High-End Market
Measuring Customer Experience
Customer Profiling
The Foxwoods Value Project
CONVERGENCE TECHNOLOGY AND GAMING
WHAT CAN BE EXPECTED IN THE U.K. WITH THE NEW GAMING ACT?
Gambling Industry’s Hard Bargain with Academics
4P FRAMEWORK FOR CASINO SUCCESS
Using Comps the Right Way
CHINESE CULTURE AND CASINO CUSTOMER SERVICE
THE WHEEL DEAL
Deal Yourself a Good Hand!
On Creating and Supporting Effective E-Gaming Websites
CUSTOMER SERVICE: DIFFERENTIATION ON THE SUPPLEMENTARY ASPECTS
WANT YOUR ON-LINE GAMING VENTURE TO PROSPER? PUT ‘TRUST’ IN IT TO GROW!
CASINO MARKETING – PERCEPTION OR REALITY
REVISITING THE CUSTOMER LIFETIME VALUE CONCEPT
SPIRITUALITY IN GAMING? YOU BET!
THOU SHALT STEAL
The Main Course on Table Service
COMMUNICATING WITH ASIAN CUSTOMERS: IT’S A QUESTION OF CONTEXT
Lifetime Value of a Casino Customer
CASINO MARKETING AND THE COMPULSIVE GAMBLER
Business The AOL Way
Doing Good by Customers
Preparing a Marketing Plan
Aussie Companies Spin a Straight Up
Cash Back
Think About It
Match Plays, Single Plays, Free Plays, Comp Bets.
The Enduring Priciples of Casino Marketing
How to Attract and Service the Asian Player
Significant trends in Australian Gaming
Junkets for South Africa ???
The Marketing Function
My Gift to Table Game Operators
Casino Marketing
Target Guest Entertainment Experience Delivery System
The Casino Executive Helper
The Ultimate Party Pit
Looking to the Future
Contact Management Programs
A Casino Full of Raving Fans
 
Bright Ideas
SURVEILLANCE TRAINING&.
by Vic Taucer


SURVEILLANCE TRAINING&.

Why so many are putting so much effort into the wrong type Training!!

Selling fear instead of operational training is hurting our gaming operations!


I have seen the gaming industry explode over the last ten years and with this explosion a great need has arisen in the field of qualified personnel that truly understands the concepts behind protecting our table games from cheating and fraud. This need is being addressed by attempting to train our personnel; both surveillance and table games supervisors, in how to better protect our games.

This training effort, whether it be delivered by in house staff or outside trainers is seemingly the way we have to go in this day of rapid casino expansion. Prior to the gaming explosion, training efforts in this vein were both non-existent and in many cases not needed. Both surveillance and operations were generally staffed with gaming veterans that had basically seen it all. This is not the case in todays casino world. In some cases senior staff in both surveillance and operations lack the experience that some in the older days were equipped with.

Sadly though, some training programs and especially some of the so-called game protection experts in the training business are using a method that is detrimental to this much-needed training method. These trainers are selling fear as a training mode for surveillance operators instead of addressing real world casino issues. So many trainers that are hired by casino gaming commissions and surveillance departments, are selling training programs solely based on cheating and game protection, skipping the all important basic understanding of game operations. Maybe it is because these trainers do not have the background in gaming to teach these groups! This selling fear is turning some surveillance personnel into roles that are detrimental to the success of your casinos operations.

Selling fear as a casino game protection training method puts emphasis on elaborate cheating methods that either does not exist in our industry or if they do exist it is on a scale that is miniscule. On the subject of game protection, both for surveillance and operations, we need to get back to basics here. We have our operators so frightened that they are looking for things that do not exist. These operators after this fear-based training become junior FBI agents, looking for grandiose scams that they have seen in a game protection seminar produced by a magician or a card mechanic. This kind of operational scenario can hurt your casino.


Table Games: Cheating & Scams

The Myth and the Methodology.


The basics of casino game protection are pretty simplistic. They are based on both the operator and the surveillance personnel having a complete and thorough understanding of both the games and their operations. Without this basic understanding on procedures, the game protection training programs we run our staff through are a complete waste of time and money.

A great deal of our surveillance personnel does not understand the basic concepts of casino games and do not fully understand operational procedures. They do not understand the basics behind game protection issues. Sadly to say this is true for a lot of casino supervisors also.


Game Protection Methodology:

The basics of casino game protection are:

1. A full and thorough understanding of casino game procedures.
2. A full and thorough understanding of cheating moves and equipment
3. A full and thorough understanding of how these moves is used when the procedure breaks down.
4. Full attention paid to the game operation and procedural compliance
5. Accountability by supervisory staff.

Without this methodology the system falls apart and we have operational staff and surveillance running around like headless chickens. Acting like junior FBI agents or screaming, We were robbed, at all times.

Game Protection Myths:

Here is a couple:

1. Most cheating involves magic or something similar
2. Cheating is made possible by sleight of hand and  moves
3. Game protection is the responsibility of surveillance alone.


Here is a fact that all of us in table games better accept when it comes to game protection:

The Procedure is stronger than the Move!

At the recent gaming tradeshow I was a presenter on a seminar where we spoke of cheats and scams on table games. George Joseph, an expert on surveillance and cheating, joined me for this program. This phrase, the procedure is stronger than the move, is a catch phrase used by George and it exemplifies the truth in game protection. Bottom line, if your procedures are intact and sound, if all are complying with these procedures and paying attention, your game, any game, is hard to cheat!


The basics of casino game protection are pretty simplistic. They are based on both the operator and the surveillance personnel having a complete and thorough understanding of both the games and their operations. Without this basic understanding on procedures, the fear based game protection programs we run our staff through are a complete waste of time and money. Without this basic procedural understanding both surveillance and operations are meaningless in protecting our games. Procedures placed in our games, assuming they are correct, are the underlying strength and primary detractor against any cheating. Any personnel that lack this type thought process or are more in tune with fear-based training can be both detrimental and seemingly useless to your operation.


I have lost count of how many times I have talked to operators and surveillance that speak of elaborate cheating scenarios but lack the procedural understanding of how these scenarios can work. A great many do not fully understand how our games work but can recites endless rhetorical nonsense on cheating issues. These experts in their own mind are watching your games on surveillance monitors. Watching for elaborate cheating scenarios while not fully understanding the concept of procedural breakdown is a waste of time.

On the subject of game protection training we need to stop selling fear and flash as training methods. A drastic need to get back to basics is called upon.

Consider this:

Training needs for todays surveillance and operational personnel:

If enforcement of game procedures is their primary job and if most surveillance operators lack knowledge of gaming operations, what are we to do with our current staff in this department? What a lot of surveillance departments hope is their surveillance staff will learn game operations from observing the action on CCTV. This isnt going to happen. Did you ever try to learn how to play Craps by watching a game on TV? If this is your hope, you are better off putting the Flintstones on the screens because that is more realistic.

The following training programs for surveillance operators should be addressed:

1. Game Procedural Training:

All surveillance personnel should receive basic game procedural training. If they are to follow and observe the dealers operational procedure they should receive the same basic training. Dealer training for surveillance operators is necessary. Maybe not as lengthy as a full dealer training course but at least the basics must be covered.

2. Game Play Training:

Surveillance operators must at least know how to play all the games. If observing player methods and procedures is part of their primary duty, training on this issue is necessary also.

3. Advantage Play Training:

In Blackjack, the players skill level dictates the casinos game advantage. A player with exceptional playing skill (perfect basic strategy) and tracks card distribution (card counting), gains an advantage over the house. Surveillance operators must be trained to identify and assist in identifying these players.


4. Cheating & Scams:

Table game cheating and scams are identified through breaks in procedural adherence. Without knowledge of the basics of game procedure, training on cheating and scams is worthless.

A great many surveillance departments offer classes on cheating but neglect to train their people on the basics. While cheating classes are exciting and interesting, they are a waste of time and money if the operator does not have the basics of game procedures.

How to accomplish this necessary training:

Some casinos, both in Indian country and commercial casinos are utilizing table games staff as part of their surveillance operations. Drafting table games supervisors for part time roles in surveillance in this training capacity works for some. Skills in procedure can be used and assistance in the advantage play training is useful. The only problem with this is the need to keep these two departments, surveillance and operations, separate.

Using training from a casino educational consultant is probably the better way to go. My company, Casino Creations, has worked with many tribal casinos to offer this training. We combine a number of my standardized training programs to work for this group. I condense my dealer/ supervisor training courses and combine them with my surveillance course to offer the necessary procedural training needed for the success of your surveillance department. Use a trainer who has a strong casino operational background, not just a cheating expert. Most of this group are experts in their mind only!

The sooner we stop using fear as a training mode for our surveillance personnel the sooner we have a surveillance department that is performing their correct mission. Stop trying to turn surveillance into junior G-men and you will have a will have a department that is truly worth the money you are spending. If magicians or card mechanics were really the experts in casino game protection as some state they are, why arent the major casino companies using these groups in either their training or operational departments? Major casino companies do not use fear as a trainer, neither should you.



Look for Vic Taucers new book, Table Game Management, available at www.casinocreations.com and at booksellers nationwide.




Date Posted: 27-Nov-2005

Vic Taucer is president of Casino Creations; a Las Vegas based casino educational, training and consulting company. Casino Creations specializes in table game evaluations, customer service training, dealer training and managerial training for table games operations.

A former professor of casino management for the University & Community College System of Nevada and long time casino manager at many resorts, Vic can be reached at 702-595-7800 or vic@casinocreations.com